Hitler : The Latest Safe Sex Spokesperson?

There are AIDS and HIV awareness ads running right now in Germany featuring an unlikely star : Hitler. From TIME magazine :

The controversial ad ... shows a couple having steamy sex in a dimly lit room with menacing music playing in the background. The viewer sees only the back of the man's head until the very end, when the camera pans to his face — to reveal that he's Adolf Hitler. Then the slogan flashes across the screen: "AIDS is a mass murderer."

While the obvious attempt of the ad is to demonize AIDS and mobilize AIDS awareness and action - to try and scare people into being safe and proactive - some worry that instead of demonizing HIV, they're demonizing people who have HIV. HIV counseling groups and organizations contend that the ads suggest that people who have AIDS are mass murderers.

Surely there's a better way to open people's eyes to the important topic of safe sex. Though, the ads did accomplish one thing - people are talking about safe sex - though I think everyone would rather have the focus on the safe-sex message of the commercials, instead of the controversy of the commercials themselves.